Market-Level Approach

The dimly-lit, filled with dust, Khadi stores are now a passe. The Khadi fabric produced by BHKGS has a newer approach towards the market. Apart from just selling the products only to the Khadi Bhandars, BHKGS has ideated to come up with its own e-commerce store, Greenwear. BHKGS has also partnered with the popular clothing brands like W, Aurelia and Raghurams to keep up with the changing trends, designers from NIFT (National Institute of Fashion Designing) and NID (National Institute of Design) continuously work on the designs of Khadi clothings to lure the younger generation.

Greenwear :

Greenwear is a niche to showcase and provide a voice to the works of the artisans skilled through the Solar Charkha Mission. Greenwear is a soon-to-be-launched e-commerce store that will provide the chronicles of the heirloom tradition through the artistically woven fabric and clothing. Through our e-commerce store, we aim at working closely with the skilled artisans and helping them provide a sustainable livelihood.

Greenwear is a way of green living and celebrating the natural imperfections of the handcrafted works. Keeping the yesteryear elegance alive, each handiwork is well blended with the contemporary designs. We ensure that the designs are fresh and unique and generate a sense of life!

Product Range :

Ethnic wear, Knitwear, Maternity wear, Kids Clothing, Plus-Size Clothing, Yoga and Fitness wear, Travel and Leisure wear, Fashion Accessories, Uniforms and Functional wear, Home and Lifestyle Furnishings, Fabrics and Climate-control jackets.


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B-1/7, Sector-1, Jankipuram Vistar,
Lucknow - 226021, Uttar Pradesh, India

Phone: +91-522-2771377

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